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Course Introduction
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Introduction to the Data Warehouse
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Differentiation & Complementarity of Data Warehouses
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Marketers' Access to Behavioral Event Data
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Role of Data Engineer & Data Architects in Snowflake
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Bringing Workflows Together: Date Engineering & Marketing
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Buyer Persona Interviews
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Knowledge Check
The Industry of Data Warehousing
Course 3 of 3 in Selling Twilio Segment
Welcome to your Industry of Data Warehousing course!
This course will enable you on the following:
- How to have Data Warehouse-centric conversations
- Segment's Vision on DWH Interoperability
- Products including Linked Audiences
- How to respond to competition...and so much more!
The learning objectives for the following Industry of Data Warehousing course include:
- Understand the basic difference between a CDP and a Data Warehouse
- Understand why customers are shifting to a "warehouse first" approach and why we're investing in interoperatbility
- Understand common industry terms or misconceptions and how to address them
Please watch the following videos and complete the knowledge check at the end of the course.
Thank you in advance for leaning into your Data Warehouse training. This has been an immense cross-functional effort
across Product, PMM and GTM Teams to ensure that our GTM field has the right level of enablement to retain and grow
our Segment business! We hope you find this training valuable.
Please share your feedback with your partner manager.