Build Journeys

Course 16 of 21 in Technical Foundations Associate

Learn how to design customer journeys by using Segment's Journey orchestration feature.

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About this course

This course is a primer on some of the underlying principles and functionality of Journeys, Segment's journey orchestration tool. This course covers segmentation, branching, conditional logic, suppression, and journey chaining - with use case examples of Journey building.

Curriculum24 min

  • Build a Journey 5 min
  • Journey Use Case Examples
  • Activate New Users with Multi-branching and Randomized Splits 8 min
  • Drive More Sign-ups with Branching 8 min
  • Journey Analytics
  • Explore Journey Analytics 3 min
  • End of the Course
  • Course Survey

About this course

This course is a primer on some of the underlying principles and functionality of Journeys, Segment's journey orchestration tool. This course covers segmentation, branching, conditional logic, suppression, and journey chaining - with use case examples of Journey building.

Curriculum24 min

  • Build a Journey 5 min
  • Journey Use Case Examples
  • Activate New Users with Multi-branching and Randomized Splits 8 min
  • Drive More Sign-ups with Branching 8 min
  • Journey Analytics
  • Explore Journey Analytics 3 min
  • End of the Course
  • Course Survey