- Introduction
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Linked Audiences, Events, Profiles, and the Data Graph 2 min
- Linked Audiences
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Linked Audiences and the Audience Builder 12 min
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Send Linked Audiences to List Destinations 2 min
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Linked Audiences and Braze 4 min
- The Data Graph
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Segment Profiles and the Data Graph 10 min
- Linked Events
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Linked Events with Functions 4 min
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Linked Events with Actions Destinations 8 min
- End of the Course
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Resources
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Course Survey
Linked Audiences, Events, Profiles, and the Data Graph
Course 19 of 21 in Technical Foundations Associate
Use Linked Profiles, the Data Graph, Linked Events, and Audiences to expand your model beyond the profile to the entire universe of business data.
Linked Profiles offers a suite of products that includes Data Graphs, Linked Events, and Linked Audiences. In this course, we build a Data Graph that defines relationships between any data set in the warehouse and the Segment Profiles to send with Profiles Sync. We then enrich event streams with Linked Events and build advanced audiences and segmentation from any data set we’ve mapped to the Data Graph with Linked Audiences. Using Linked Profiles, you only need to define the relationships between data sets once to make this data accessible to marketers and business stakeholders to build targeted and personalized customer engagements.
Objectives:
- Differentiate between Linked Audiences and the classic Audience Builder, highlighting the unique features and benefits of Linked Audiences.
- Send Linked Audiences to list destinations such as Facebook custom audiences or Google Ads Remarketing Lists for personalized marketing campaigns.
- Explore Segment Profiles and how they work with the Data Graph.