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Selling Twilio Segment

Selling guidance for Twilio Segment Connections, Protocols, and Engage.

Technical Foundations Associate

Consulting Partner - Delivery Certification

Segment Partner Webinars & Enablements

All Courses & Paths

Connections Engage Intermediate Protocols Foundational Marketer Unify Technical Privacy

Workshop: Getting Started with the Use Case Accelerator (UCA)

Learn about the UCA workbook to help you perform better discovery

15 Ways to Use Data to Engage Your Customers

15 ways you can use Segment and Twilio to power your customer engagement strategy at every stage of the customer lifecycle.

4 Personalization Strategies for eCommerce Success

We’ve joined the experts at Slalom Consulting for a look at the state of retail marketing and what’s to come in 2021. Plus, four quick-start strategies to personalize the eCommerce experience with Segment and Braze that you can start using today.

How to Automagically Identify High-intent Leads

Learn how Guillaume Cabane, VP of Growth at Drift, combines different sources of intent data to get ahead of the buyer journey and reach early-stage prospects with a personalized offer.

Building an Internal Analytics Infrastructure for Growth

Ryan Koonce, Founder/CEO at Mammoth Growth, shares a proven 6 step process to help companies mobilize their Segment customer data and build an internal infrastructure designed to deliver growth.

How Curology Delivers High-performing, Personalized Ad Campaigns

Learn how Curology uses Personas to build targeted campaigns and decrease wasted ad spend.

Workshop: Getting Started with Segment Programmatically

Learn how to configure Segment, collect customer data, and connect a martech tool.

Act on Data with Destinations

Take a deep dive into destinations and learn how to act on Segment data.

Connections Foundational Technical

Identity Resolution: A Guide to the Post-cookie World

With the imminent death of the cookie, companies must invest in a first-party identity resolution solution to stay ahead of the pack.

How Mejuri & Staples Canada Evolved Their Tech Stack

Learn how Mejuri & Staples transformed their tech stack to drive growth and brand loyalty.

Enrich Profiles with Profiles Sync

With Profiles Sync, you can synchronize identity-resolved customer data into a data warehouse and build golden customer profiles to create personalized experiences in any channel.

Connections Intermediate Marketer Unify

Introduction to Segment

Start with an overview of Segment. We take you on a tour of the Segment app and share our methods and spec.

Connections Engage Protocols Foundational Marketer Unify Technical

Consulting Partner - Associate Certification

Assessment to attain Consulting Associate Certificate

Client-side Versus Server-side Tracking

Should you collect data on the Client or the Server? Learn about use cases and considerations you have to make when deciding to collect data on the Client or the Server.

Intermediate Technical

Real-time Personalization Using the Profile API

Customize experiences for your users in real-time.

Connections Foundational Unify Technical

Learn about Protocols

In this course, you learn all the features of Protocols, including creating Tracking Plans, what violations are and how to handle them, using transformations to fix bad data, and some advanced features such as JSON Schemas and when to use them.

Connections Protocols Foundational Technical

Configure Consent Manager

Learn about consent management, configuring consent categories, and enforcing consent in Reverse ETL.

Intermediate Privacy

Customer Discovery Activities

Learn how to help your customers plan and prepare for their Segment implementation with discovery activities.

How to Create Behavior-based Email Campaigns

Experts guide you through how to create event-based email campaigns personalized to different personas of your product.

Demystifying the Single View of the Customer

Learn how to aggregate every customer touch point (web, mobile, 3rd party tools, etc.) into a unified customer profile to deliver personal user experiences.

Twilio Engage Premier Messaging

In this module, we explain how to set up Twilio Engage Premier, update the subscription status of users, build message templates, and send an email, SMS, Broadcast, Push Notification, or WhatsApp message.

Connections Engage Intermediate

Activate Warehouse Data with Reverse ETL (Extract, Transform, Load)

In this course, you learn about Reverse ETL, what it is, how it works, and how to model data from within a data warehouse so you can use the data to personalize customer experiences in any supported application. You also learn to set up an end-to-end pipeline from a data warehouse into a supported downstream tool.

Connections Foundational

Connection Modes

Should I send data to my destinations in cloud-mode or device-mode?

Intermediate Technical

Consulting Partner - SQL Traits Course

Learn how to pull user and account profile data from your database into Segment, and then forward that data on to other Destinations

Use Predictions to Predict Customer Behavior

Unlock insights into customer behavior, fine-tune marketing efforts, and maximize revenue opportunities with Predictions.

Connections Intermediate Unify

Collect Data with Sources

Learn about the different Segment sources, the types, and how to configure them.

Connections Foundational Technical

Consulting Partner - Engage (formerly Personas)

An introduction and training on how to maximize your use of Engage

Learn how to design customer journeys by using Segment's Journey orchestration feature.

Connections Engage Intermediate Marketer

Validate Connections

Learn a few tips an tricks within a Segment workspace to help validate connections.

Connections Intermediate Technical

Use Trait Activation to Improve Match Rates and Optimize Advertising ROI

Learn how Trait Activation helps Marketers use traits to improve user identification in their advertising platforms and improve match rates, allowing them to build more accurate audiences for ad campaigns.

Connections Engage Foundational

Source and Destination Functions

Learn what source and destination functions are and how to create them.

Connections Intermediate Technical

Retention: The Ultimate Growth Strategy

Learn how to create data-informed retention strategy, along with practical techniques you can use at all stages of the customer lifecycle.

ROAS: The Ultimate Guide to Advertising Efficiency

Learn how marketing teams are using customer data platforms to optimize return on ad spend, improve conversion rates, and boost advertising efficiency.

How Frame.Io Delivers a Seamless Customer Experience with Personas

A seamless customer experience requires the right data and coordination with the end tools you use.

Demystifying Data Residency with Segment

Join Arthur Viegers, AVP of Global Solutions Engineering at Segment for this in depth look into data residency and how your approach can become a competitive differentiator for your company.

How Under Armour Drives Growth and Brand Loyalty

Real-life stories from growth and product marketing leaders from Under Armour and others about how they transformed their marketing tech stacks to drive growth and brand loyalty.

How Stylepit Increased ROAS Without the Cookie

Learn how digital retailer Stylepit nearly doubled ROAS YoY with a first-party data strategy and Facebook Ads.

Digital Advertising in the Cookieless World

Learn how to deliver personalized and more transparent customer experiences in the absence of third-party cookies.

What to Track and How to Track It

Tracking how users and customers interact with your product essential to growing your business. “If you can't measure it, you can't improve it.” - Peter Drucker

Build Audiences

Self-paced guidance on activating and building audiences in Engage.

Connections Engage Intermediate Marketer

Linked Audiences, Events, Profiles, and the Data Graph

Use Linked Profiles, the Data Graph, Linked Events, and Audiences to expand your model beyond the profile to the entire universe of business data.

Connections Engage Intermediate Technical

Twilio Engage Jumpstart Lite for Partners

Self-paced and hands-on implementation planning and guidance for Connections, Protocols, and Engage.

Consulting Partner - Delivery Readiness Exam and Assessment

Final exam and assessment for Consulting Partners for Delivery Readiness.

Consulting Partner - Real-time Personalization using the Profile API

Customize experiences for your users in real time

Product Webinar: Product Update 9/2024

What’s New with Segment: Q3 2024 Product Releases + Live Q&A

Segment Partner Webinar: Segment CDP Product Releases and Updates

Partner session to learn about the latest product releases from Twilio Segment, and get an inside look at what we have up our sleeves for the future.

Partner Webinar: Segment CDP and the Data Warehouse 2/2024

February '24 Partner Webinar monthly will focus on how Segment is uniquely positioned to leverage Data Warehouses and provide measurable business value

Segment Partner Webinar: Linked Audiences, Warehouse First Solution

Learn about Linked Audiences, a warehouse-first solution that powers individualized customer experiences and enhances the relationship between data teams and marketing teams.

Partner Webinar: Product Update 12/2023

Partner Webinar: Value Engineering 12/2023

December '23 Partner Webinar monthly will focus on highlighting value selling with Twilio Segment.

Twilio Engage Jumpstart Lite for Partners

Self-paced and hands-on implementation planning and guidance for Connections, Protocols, and Engage.

Consulting Partner - Delivery Readiness Exam and Assessment

Final exam and assessment for Consulting Partners for Delivery Readiness.

Customer Discovery Activities

Learn how to help your customers plan and prepare for their Segment implementation with discovery activities.

Use Predictions to Predict Customer Behavior

Unlock insights into customer behavior, fine-tune marketing efforts, and maximize revenue opportunities with Predictions.

Connections Intermediate Unify

Collect Data with Sources

Learn about the different Segment sources, the types, and how to configure them.

Connections Foundational Technical

Use Trait Activation to Improve Match Rates and Optimize Advertising ROI

Learn how Trait Activation helps Marketers use traits to improve user identification in their advertising platforms and improve match rates, allowing them to build more accurate audiences for ad campaigns.

Connections Engage Foundational

Validate Connections

Learn a few tips an tricks within a Segment workspace to help validate connections.

Connections Intermediate Technical

Learn about Protocols

In this course, you learn all the features of Protocols, including creating Tracking Plans, what violations are and how to handle them, using transformations to fix bad data, and some advanced features such as JSON Schemas and when to use them.

Connections Protocols Foundational Technical

Source and Destination Functions

Learn what source and destination functions are and how to create them.

Connections Intermediate Technical

Consulting Partner - Real-time Personalization using the Profile API

Customize experiences for your users in real time

Twilio Engage Premier Messaging

In this module, we explain how to set up Twilio Engage Premier, update the subscription status of users, build message templates, and send an email, SMS, Broadcast, Push Notification, or WhatsApp message.

Connections Engage Intermediate

Consulting Partner - Associate Certification

Assessment to attain Consulting Associate Certificate

Learn how to design customer journeys by using Segment's Journey orchestration feature.

Connections Engage Intermediate Marketer

Introduction to Segment

Start with an overview of Segment. We take you on a tour of the Segment app and share our methods and spec.

Connections Engage Protocols Foundational Marketer Unify Technical

Client-side Versus Server-side Tracking

Should you collect data on the Client or the Server? Learn about use cases and considerations you have to make when deciding to collect data on the Client or the Server.

Intermediate Technical

Consulting Partner - SQL Traits Course

Learn how to pull user and account profile data from your database into Segment, and then forward that data on to other Destinations

Connection Modes

Should I send data to my destinations in cloud-mode or device-mode?

Intermediate Technical

Consulting Partner - Engage (formerly Personas)

An introduction and training on how to maximize your use of Engage

Enrich Profiles with Profiles Sync

With Profiles Sync, you can synchronize identity-resolved customer data into a data warehouse and build golden customer profiles to create personalized experiences in any channel.

Connections Intermediate Marketer Unify

Activate Warehouse Data with Reverse ETL (Extract, Transform, Load)

In this course, you learn about Reverse ETL, what it is, how it works, and how to model data from within a data warehouse so you can use the data to personalize customer experiences in any supported application. You also learn to set up an end-to-end pipeline from a data warehouse into a supported downstream tool.

Connections Foundational

Build Audiences

Self-paced guidance on activating and building audiences in Engage.

Connections Engage Intermediate Marketer

Linked Audiences, Events, Profiles, and the Data Graph

Use Linked Profiles, the Data Graph, Linked Events, and Audiences to expand your model beyond the profile to the entire universe of business data.

Connections Engage Intermediate Technical

Act on Data with Destinations

Take a deep dive into destinations and learn how to act on Segment data.

Connections Foundational Technical

Configure Consent Manager

Learn about consent management, configuring consent categories, and enforcing consent in Reverse ETL.

Intermediate Privacy

Product Webinar: Product Update 9/2024

What’s New with Segment: Q3 2024 Product Releases + Live Q&A

Segment Partner Webinar: Segment CDP Product Releases and Updates

Partner session to learn about the latest product releases from Twilio Segment, and get an inside look at what we have up our sleeves for the future.

Partner Webinar: Segment CDP and the Data Warehouse 2/2024

February '24 Partner Webinar monthly will focus on how Segment is uniquely positioned to leverage Data Warehouses and provide measurable business value

Segment Partner Webinar: Linked Audiences, Warehouse First Solution

Learn about Linked Audiences, a warehouse-first solution that powers individualized customer experiences and enhances the relationship between data teams and marketing teams.

Partner Webinar: Product Update 12/2023

Workshop: Getting Started with the Use Case Accelerator (UCA)

Learn about the UCA workbook to help you perform better discovery

Partner Webinar: Value Engineering 12/2023

December '23 Partner Webinar monthly will focus on highlighting value selling with Twilio Segment.

Twilio Engage Jumpstart Lite for Partners

Self-paced and hands-on implementation planning and guidance for Connections, Protocols, and Engage.

Consulting Partner - Delivery Readiness Exam and Assessment

Final exam and assessment for Consulting Partners for Delivery Readiness.

Consulting Partner - Real-time Personalization using the Profile API

Customize experiences for your users in real time

Product Webinar: Product Update 9/2024

What’s New with Segment: Q3 2024 Product Releases + Live Q&A

Segment Partner Webinar: Segment CDP Product Releases and Updates

Partner session to learn about the latest product releases from Twilio Segment, and get an inside look at what we have up our sleeves for the future.

Partner Webinar: Segment CDP and the Data Warehouse 2/2024

February '24 Partner Webinar monthly will focus on how Segment is uniquely positioned to leverage Data Warehouses and provide measurable business value

Segment Partner Webinar: Linked Audiences, Warehouse First Solution

Learn about Linked Audiences, a warehouse-first solution that powers individualized customer experiences and enhances the relationship between data teams and marketing teams.

Partner Webinar: Product Update 12/2023

Partner Webinar: Value Engineering 12/2023

December '23 Partner Webinar monthly will focus on highlighting value selling with Twilio Segment.